Thursday, November 22, 2012
ONE DIRECTION "Live While We're Young" 3gp Music Video
"Live While We're Young" is a song by English-Irish boy band One Direction, from their second studio album Take Me Home (2012). Written by Rami Yacoub, Carl Falk and Savan Kotecha and produced by Yacoub and Falk, it was released as the lead single by Syco Records on 28 September 2012. The track is an uptempo, upbeat pop rock song which includes elements of dance pop and bubblegum pop. It features vocal harmonies, hand claps, prominent electric guitar riffs, and synthesizer "bursts". The song's lyrics speak of living life in the moment. The song received mostly positive reviews from music critics. While it faced criticism for its opening guitar riff bearing similarities with The Clash's 1982 single "Should I Stay or Should I Go", critics who favored the song cited its omnipresence and resemblance of happiness.
A commercial success, the song became a top ten hit in fifteen countries, and reached the summit of the charts in Ireland and New Zealand. In the United States, "Live While We're Young" debuted at number 3 on the Billboard Hot 100 chart, sold 341,000 downloads in its first week, and bowed at number one on the Digital Songs chart. Its debut marks the highest bow by a British group and the second-highest debut among all UK acts, outpaced only by Elton John's number one arrival with "Candle in the Wind 1997". Its opening sales denote the biggest opening sales figure for a single by a non-US artist, and the third ever for a download by a group, surpassed by the arrivals of Maroon 5's 2012 single "Payphone" (493,000) and The Black Eyed Peas' 2009 single "Boom Boom Pow" (465,000).
An accompanying music video officially premiered on 20 September 2012, in response to an unauthorized internet leak. Directed by Vaughan Arnell, it depicts a camping water festival theme, with the group's activities considered "scampering". It was generally well received by critics, who commended its carefree and abrasive nature. Upon release, it broke the Vevo record for having the most views in a 24-hour period with 8.24 million, beating the previous record which had been set by Justin Bieber's "Boyfriend" (8.00 million). Bieber subsequently bested the record with his music video for "Beauty and a Beat" (10.6 million).
"Live While We're Young" received mostly positive reviews from music critics. Robert Copsey of Digital Spy gave "Live While We're Young" four out of five stars, writing "it's little different from what we've heard before - but when you're the world's biggest boyband, it's no bad thing." Mikael Wood of the Los Angeles Times summarized it as a "characteristically peppy piece of high-gloss party pop." Sam Lansky of Idolator called the chorus "explosive" and assessed, "Like all of One Direction's music, “Live While We’re Young” is relentlessly effective, and seems perfectly tailored to top the charts." Andrew Unterberger of Popdust wrote that "the song is smart to swipe the guitar-only opening pattern from The Clash's "Should I Stay or Should I Go?"—akin to "What Makes You Beautiful" lifting the "Summer Nights" beginning—calling on pop history to get you excited for the song before you even really realize why." He further highlighted the small lyrical plays which convey, "an incredible amount of urgency and fun without much clunky verbage, making singing along something of an inevitability." The Huffington Post asserted that the song delivers for fans of their debut album: "a poppy, energetic, [and] happy-go-lucky track." Grady Smith of Entertainment Weekly called it "not-so-innocent" and a "party jam". Sylvie Lesas of Evigshed Magazine gave it a rating of five out of five stars, called it "upbeat, fun and very fresh", and proclaimed that "radios are going to love it." Alexandra Capotorto of PopCrush rated it four stars out of five, elaborated One Direction "stick to what they do best, offering a crazy catchy chorus that you're bound to have memorized by the end of the song", and also opined that the song is "irresistible" for any demographic.
Chris Younie of 4Music called it "insanely catchy", lauding its production for combining a "simple" guitar riff with an "anthemic feel-good chorus". HitFix's Melina Newman noted that the song was helmed by the same team who handled "What Makes You Beautiful," accounting for its "somewhat redolent, upbeat, frolicsome melody." Newman also denounced its lyrical content writing: "Even though they never are so blatant about it that booty call subtext can't go right over their tween audience's head, there's no mistaking lines like “if we get together, don’t let the pictures ever leave your phone” for anyone who's 13 or up. The lyrics are unwieldy and uncouth. That's what happens when you're not a boy, but not yet a man: One Direction can't go straight from the G-rated sweetness of “What Makes You Beautiful” to something akin to Enrique Iglesias's "Tonight, I’m F****** You," so instead they’re stuck with this in between clumsiness that the not-so-little girls will understand." Bill Lamb of About.com saw it as "potentially the first misstep in the story of One Direction's massive worldwide success." Describing the song as overly sexual filled with sexual innuendos, Lamb noted that one of the elements of One Direction's music that have "made them so compelling" is that the themes of their songs have seemed "perfectly" aimed to a core audience aged approximately 8 to 12 and female. "It is difficult to see "Live While We're Young" expanding the audience for the group significantly. In fact, it could even be somewhat of a misstep." Jocelyn Vena of MTV called the song a "bit cheeky", and "total bubble-gum perfection", citing its "jangly guitars and a tap-your-foot-along beat." Vena declared "the sing-songy melody completes the package perfectly as it embodies the track's joie de vivre message." Newsday's Glenn Gamboa assessed: ""Live While We're Young" is a slightly edgier song, both in sound, as it sort of appropriates the opening riffs of The Clash's "Should I Stay Or Should I Go," and in tone, as they declare in unison, "Tonight let's get some! And live while we're young."" Gamboa acknowledged that the song is even more omnipresent than the band's previous hits combined. Jason Lipshutz of Billboard dubbed its lyrics "salacious" and foreshadowed: "If this song is One Direction's bid for slightly promiscuous maturity, it arrives too soon after the more accomplished puppy-love odes of previous hits "What Makes You Beautiful" and "One Thing" to further the conversation." Writing for The Vancouver Sun, Leah Collins said that even though the song lifts its main riff from a The Clash song, "this tune is as yummy and bubble-gummy as anything" on One Direction's debut studio album, Up All Night (2011). MSN Music's Tina Hart noted the utilization of the same elements of One Direction's "What Makes You Beautiful" and "One Thing", which according to Hart is a "massive pop win". Hart concluded: "It's fun, pure unadulterated pop and I like it."
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